NISSAN

TOM SEMPLE : WHEN IT COMES TO DESIGN, AT NISSAN, WE STRIVE TO KEEP THINGS FRESH.

ANNCR : MEET TOM SEMPLE, PRESIDENT OF NISSAN’S NORTH AMERICAN DESIGN TEAM.

SEMPLE : AT NISSAN, WE LOOK AT MODERN LIFE . . . HOW PEOPLE USE THEIR AUTOMOBILES, WHAT MAKES THEM COMFORTABLE, WHAT ENHANCES THE DRIVING EXPERIENCE.

THE IDEA IS TO BASE DESIGN . . . INSIDE AND OUT . . . ON THE NEEDS AND PERSONALITY OF THE OWNER . . . SOPHISTICATED STYLING, STATE-OF-THE-ART TECHNOLOGY, TOP-NOTCH PERFORMANCE AND OF COURSE, SAFETY. IF THERE’S A DESIGN METHODOLOGY THAT GUIDES US IN CREATING EVERY NISSAN MODEL. . .THAT’S IT. THE MOST SUCCESSFUL AND WIDELY LOVED PRODUCTS ARE THOSE THAT CONNECT TO THE CONSUMER . . . AND THAT’S WHAT WE DO AT NISSAN.

ANNCR : NISSAN’S TOM SEMPLE . . . SHIFTING AUTOMOTIVE DESIGN. TO LEARN MORE, VISIT NISSAN-DOT-COM.

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TOM SEMPLE : YOU MIGHT SAY GREAT DESIGN IS A COMBINATION OF BEAUTY AND BRAINS.

ANNCR : MEET TOM SEMPLE, PRESIDENT OF NISSAN’S NORTH AMERICAN DESIGN TEAM.

SEMPLE : OF COURSE, AN AUTOMOBILE SHOULD LOOK GREAT. BUT IT ALSO HAS TO FIT INTO THE LIFESTYLE OF THE PERSON WHO DRIVES IT.

AT NISSAN, IT’S ALL ABOUT ADAPTING TO PEOPLE’S PERSONALITIES INSTEAD OF IMPOSING THE VEHICLE’S PERSONALITY ON THEM . . . FINDING THE LITTLE THINGS AND THE BIG THINGS THAT ENHANCE THE ENTIRE DRIVING EXPERIENCE. THE MOST SUCCESSFUL AND WIDELY LOVED PRODUCTS ARE THOSE THAT CONNECT TO THE CONSUMER . . . AND THAT’S WHAT WE DO AT NISSAN.

ANNCR : NISSAN’S TOM SEMPLE . . . SHIFTING AUTOMOTIVE DESIGN. TO LEARN MORE, VISIT NISSAN-DOT-COM.

© 2010 Patrick J. O’Neill